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Tennis Canada to launch spectacular drone shows in Montreal and Toronto to kick off 2023 National Bank Open presented by Rogers

by Tennis Canada

July 28, 2023

Tennis Canada has partnered with Canadian Traffic Network ULC (CTN) and Skyworx Drone Shows (Skyworx) to help launch the festivities of this year’s National Bank Open presented by Rogers in style with two epic drone shows

Taking place in Montreal on Sunday, July 30 and in Toronto on Friday, August 4, fans will be able to Feel Tennis as they watch 500 synchronized drones light up the night’s sky.

CTN and Skyworx’s team of world-class engineers, pilots and artists have created numerous immersive and breathtaking shows across the world, including at the 2023 Australian Open and at Fenway Park. The drones will create a mesmerizing light show in the sky that will continually evolve to project various shapes and animations, with themes related to tennis and the National Bank Open.

Opting to have a drone show closely aligns with Tennis Canada’s goal of embracing innovation ahead of the 2023 National Bank Open, highlighting several new and exciting initiatives. As opposed to traditional firework displays that have become common practice over the years, drone shows offer a refreshing, eco-friendly alternative that ultimately helps achieve the same goal. Plus, there have been limited drone shows done in Canada at this scale, making this one of the largest shows the country has ever seen.

In Montreal, fans will be able to watch the 12-minute show from the Old Port, where it will begin between 9:15 and 9:30 p.m. In Toronto, fans are encouraged to gather at Woodbine Park and/or Woodbine Beach in order to best take in the 12-minute show, that will start between 9:00 and 10:00 p.m. The NBO social channels will provide an exact time within 24 hours of the show.

“With this drone show, the sky is literally becoming a new channel for us, accessible for anybody to watch and a one-of-a-kind experience that tennis fans in Canada have yet to witness,” said Anne Belliveau, Tennis Canada’s Senior Vice-President and Chief Revenue & Marketing Officer. “With this technology, we are able to bring our sport and our event outside the stadiums, pushing our NBO fan experience to new heights while engaging and entertaining existing and new audiences.”

“Capturing breathtaking visuals, this spectacle will also help create plenty of visibility for the cities of Montreal and Toronto, as the content that will be circulated will showcase spectacular shots of our beautiful cities to people around the world,” added Belliveau.

The drone shows join Tennis Canada’s inaugural Virtual Reality Tennis Tournament presented by motorola razr, its revamped Fan Reward program via the National Bank Open mobile application, and a VR Watch station at this year’s tournaments.

“Beyond having great tennis played on the courts, one of our main goals this year is to enhance the fan experience from start to finish,” said Valérie Tétreault, Tournament Director of the National Bank Open in Montréal. “This drone show plays an important role in accomplishing that, helping kick off what we are expecting to be a fantastic tournament this year in a special, unique way.”

“One of the great things about this drone show is that when it’s over, it’s not really finished,” said Karl Hale, Tournament Director of the National Bank Open in Toronto. “Part of the fun will be seeing and engaging with the fantastic content that will be produced both by our team but also by the fans in attendance.”

Shortly after the drone show concludes, official footage will be made available to the media to utilize.

This year, the WTA Tour will be in Montreal at IGA Stadium for the National Bank Open from August 4 to 13 while the ATP will be in Toronto at Sobeys Stadium from August 5 to 13. Both events recently revealed star-studded player lists (Montreal, Toronto) with this year’s tournaments set to feature the best in tennis. Limited tickets are still available for purchase for Montreal and Toronto.