Tennis Canada recently unveiled its marketing campaign for the 2023 edition of the National Bank Open presented by Rogers when IGA Stadium in Montreal welcomes back the best players on the WTA Tour.
This year’s campaign will once again feature the ‘Feel Tennis’ slogan. It will be depicted through the players’ passion, talent, and strength. The TV spot, which you can watch below, has a distinctly local flavour thanks to the song J’entends frapper by popular Montreal musician Michel Pagliaro. In the ad, the lyrics, which can easily be related back to tennis, are sung by an all-female group and the visuals showcase Canadian stars Bianca Andreescu and Leylah Annie Fernandez as well as other big names including World No. 1 Iga Swiatek, Maria Sakkari, Coco Gauff, Ons Jabeur, Caroline Garcia, and 2021 U.S. Open champion Emma Raducanu.
The message is that these remarkable women aren’t just at the top of the WTA Tour, they are the best tennis players in the world, period. Buy your tickets now to join us from August 4-13 and witness just how inspiring they are.