Capturing the National Bank Open VIP Experience…

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The National Bank Open presented by Rogers has become a must-see summer event in Montreal and Toronto. Yes, because of the incredible tennis it showcases every year, but also because of the customer experience offered away from the courts.

The best way to enjoy the luxury and prestige of the tournament is through our wide range of premium hospitality products available for each day and session.

Lucie Blanchet, Strategic Advisor to Senior Management, National Bank, was kind enough to share her thoughts about the VIP experience in both cities.

*The following interview has been edited purely for clarity and flow purposes.

Tennis Canada: What do you appreciate most when hosting your clients and teams at the National Bank Open in our VIP spaces?

Lucie Blanchet: The VIP spaces and reserved areas at the National Bank Open provide us with a truly unique and exceptional setting. The VIP spaces allow us to welcome clients and teams in an environment that is both friendly and elegant, and conducive to meaningful conversations. The all-inclusive experience, combined with the comfort creates a distinctive and memorable moment with our clients. It aligns perfectly with National Bank’s positioning, where we are committed to delivering a service of the highest quality that meets the expectations of our clients.

Tennis Canada: How does the tournament enhance your business relationships?

Lucie Blanchet: It allows us to step away from the traditional setting of business meetings and to create an environment more conducive to genuine, informal, and open discussions. It’s a stimulating and relaxed environment which allows us to naturally strengthen relationships. The access is exclusive and it’s an internationally renowned event, so it creates unique and memorable experiences.

Tennis Canada: What VIP benefits are most appealing to your clients and colleagues?

Lucie Blanchet: There are several small details that, when combined, make all the difference in the experience. The first is exclusive access to the venue through a separate entrance. Clients feel welcomed the moment they arrive, which is greatly appreciated. There’s also the comfort of the facilities—there are shaded areas, refreshment zones, and in-stadium seats nearby. Lastly, access to the all-inclusive package with food also encourages open conversation which makes guests feel truly appreciated and the sense they are experiencing something special.

Tennis Canada: What sets the B2B offering at the National Bank Open apart from other major events in Montreal and Toronto?

Lucie Blanchet: I think, at its core, it’s the sport itself—tennis—which has a large following. That sets the event apart from others because it’s a unique, international event that takes place once a year. So, there’s also a sense of novelty to the tournament, and that’s exactly what sets it apart.

The National Bank Open also stands out for its ability to welcome athletes from across Canada, and we’re proud of that. Few events strike such a good balance between the intensity of the sport and the friendly atmosphere, especially with the opportunity to watch multiple matches. You have time to converse.

Tennis Canada: Why would you encourage other companies and organizations to take advantage of the tournament’s B2B products?

Lucie Blanchet: It allows companies to associate their brand with an internationally renowned event—something that’s rare in Canada— while strengthening the rapport and trust with the client or stakeholder we’ve invited. The offer we have at the National Bank Open distinguishes itself thanks to its exclusivity, simplicity and the quality of the experience. All the benefits are powerful drivers for business development.

Tennis Canada: What excites you most about the National Bank Belvédère, the new B2B product in Montreal?

Lucie Blanchet: We’re very proud of the Belvédère, which is launching this year. I think it represents a real step forward for our B2B offering. We’re talking about an all-inclusive space located directly on Centre Court, providing an immersive experience. It’s a product tailored for business development all while maintaining the level of excellence and prestige associated with the tournament. We’re delighted to offer an experience that will be a cut above the rest.

A Sneak Peak at Montreal’s VIP Gastronomic Experience

In Montreal, Brera will once again serve as caterer for the VIP restaurants.

Highlighting Quebec ingredients and Montreal’s vibrant food scene, they will provide a memorable dining experience that includes everything from a smoked salmon entrée, a melon salad, duck, cavatelli, a mixed grill platter, cinnamon rolls, and everything in between. Not to mention distinct tasting stations inspired by some of the city’s most famous neighbourhoods like Little Italy & Chinatown.

Learn more about the premium hospitality products available in Montreal and in Toronto.