Calling all content creators: Here's your chance to experience the Tennis Playground at the National Bank Open!

Who says content creators can’t get in on the action?  

The National Bank Open presented by Rogers (NBO) is calling on content creators from across the country and beyond to join us at this year's tournament and experience the Tennis Playground!  

New this year, the WTA and ATP 1000 event is launching an official content creator program and will welcome up to 100 successful applicants (50 in Toronto and 50 in Montréal) to the Sobeys Stadium and IGA Stadium sites. From world-class tennis to incredible off-court vibes, this is your opportunity to bring your audience inside Canada’s ultimate summer sporting event.

What’s in it for me?

You’ll be a part of redefining the National Bank Open experience.  

Selected creators will be invited to attend the tournament and watch the best players in the world compete on Canadian soil, but it doesn’t end there. With access to the tournament grounds, you’ll have the chance to experience:

• World-class food and beverage options
• Immersive sponsor activations  
• Dedicated fan zones and social hubs
• Live music and entertainment  
• ... and much more.

Don’t know much about tennis?

At the NBO, tennis is just the starting point. Both cities will host curated theme days, unique on-site activities, happy hours, giveaways and experiences designed to engage with every interest. From food to fashion and everything in between, there’s something for all creators and their audiences.

What do I need to know?

The content creator program is open in both tournament cities:  

• Toronto (Sobeys Stadium:) Women’s tournament (WTA Tour)
• Montréal (IGA Stadium): Men’s tournament (ATP Tour)

50 creators per city will be granted accreditation based on information provided in their application.  

Selection criteria will consider several factors, including:

• Platform and reach
• Audience demographics and engagement  
• Content quality and consistency
• Creativity and storytelling approach
• Proposed content plans for the NBO

What do I have to do?

Selected creators are expected to capture and share authentic and engaging content that truly reflects the energy and atmosphere of the NBO. From match intensity to off-court experiences, we want to see it all.  

Creators will be asked to:

• Produce and publish content highlighting their time at the tournament
• Share key aspects of the event, including matches, activations and fan experiences
• Maintain a professional and respectful presence on-site

We embrace your creativity and individuality, because there’s no one way to experience the tournament! It’s a collaborative opportunity to bring the NBO to life for your audience and beyond, while capturing the lifestyle, culture, and welcoming nature of our event. 

How do I apply?